Tuesday, April 01, 2014
Bigots finding it hard to rate, okay?
(Above: more Moir here)
It's unseemly to gloat or crow. You never know when you'll meet up with the humble pie lurking around the corner.
But right now, it's the Ten network that's eating humble pie, and it's a double win for the pond, what with Lachlan Murdoch about to transport his Ten skills across to News Corp, and the Bolter as the single most obvious reason why the entire nation has turned away from Ten.
Oh of course that's silly, but it's just the pond trying to sound like an hysterical Bolter.
No matter how you cut it, the weekend was a bad time for Ten:
Beaten by the ABC ... again!
You can find that story in full at TV tonight here, and you can find the site's full report on Sunday's ratings here.
Over at Crikey, Glenn Dyer was telling the same sorry story in A new low for Ten (behind the paywall), with this delicious bonus:
In the morning, Insiders at 9am was the most watched morning chat show in the metros with 314,000 viewers on ABC1 and News24, and 490,000 nationally. That might be enough to get the Murdoch papers baying for Barrie Cassidy’s blood, again. Landline from noon on ABC1 continued to improve with 467,000 viewers nationally. The Bolt Report averaged 116,000 at 10am. And Bolt’s hour long program has ended Meet The Press, with the Oz’s Media section this morning telling us what we all have known for months, that it understands the program won’t be coming back. That’s another good TV idea ruined by the ‘experts’ at News. Bolt’s repeat averaged 129,000 at 4pm on Ten.
Is there a cry throughout the land to bring back Video Hits?
Is there a capper to that story?
Take it away TV tonight:
Hey, that's not such a bad idea. That might just work. After all, the Bolter is such a convivial chap, a dose of the Bolter in the morning would have remotes clicking on Ten in the same way they click on to the Bolter report:
The surprise move is designed to make the show more ‘watercooler’ and help lift TEN’s primetime ratings share, and follows Bolt’s Sunday morning show being quietly extended from 30 to 60 minutes this year.
Charlie Pickering announced his departure earlier this month but while no permanent replacement was announced, TV Tonight understands testing has been underway at TEN’s Como building in South Yarra.
A TEN insider said, “Love him or loathe him, Andrew Bolt gets people talking and right now TEN realises that’s just what they need. Steve Price has worked well for the show so Bolter is the next logical step. It will all make sense after the Murdoch camp buys the network for a song.”
Roving Productions is understood to have agreed to more coverage of the Abbott government policies and less talk on climate change, while asylum seeker issues are off the table unless the story can elicit some tears from Carrie Bickmore - considered by producers to be ‘ratings gold.’
You can read the rest of the "exclusive" here, and don't you go worry about what day it is ...
The pond just loves the smell of laughter and Ten and Bolter napalm in the morning ...
Posted by dorothy parker at 4/01/2014 09:01:00 AM